A damning report from the US Senate states that the
for-profit schools spend more on marketing than on teaching, that their profits
matter more than academics, and that recruitment counts more than graduations. For-profit college spokespeople are trying to
hit back hard, saying that all of this is non-sense.
Who should you believe? Politicians or PR buffoons?
Time for...: COMMON SENSE.
Where does recruitment start in the 21st
century? Online, right? If you want info, what do you do? You Google.
So go check out which schools show up at the top of a search
under: “art schools”
Did the results yield many of the best art schools in the
country (such as this list)? Or did you get mostly for-profit art schools?
Oh! Maybe you don’t know which art schools are
“for-profit.” Easy. Just type:
artschools.com (imagine that!
For-profit schools "own" artschools.com).
And what about artschool.com (singular version of
“artschools.com”). A-Ha! That one is operated by … The Art
Institute. The leading for-profit art
school.
Conclusion, that’s A LOT of lipstick on a pig.
So we’ve proven the first point: the marketing assault of for-profit art schools decimates the marketing presence of non-profit art schools.
Is that enough to discredit for-profit art schools? No. Some have great results. Yet, the best for-profit art schools have invested their efforts in turning out great artists, not in outspending everyone on search engine rankings.
In upcoming posts, I’ll address why most for-profit art schools are a bad investment (and how you can better spend your education dollars
elsewhere!).
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